Dallas, Texas
8/06 - 9/07

Marketing Creative Manager

• Recommended, developed, and executed direct marketing strategies for Franchise Development and Franchisee use (recruitment, B-to-B, and B-to-C communications)
• Wrote all marketing and advertising copy, including letters and
  print ads
• Set graphic and legal standards (none were in place prior to my arrival)
• Served as Editor for company semi-monthly e-newsletter
  and annual magazine
• Worked with Training/Events department to develop event-related communications, including invitations, signage, and training publications
• Oversaw the redesign of the company Web site
• Responsible for making regular updates to company Web site

Keller, Texas
4/04 - 1/07

Owner/Creative Director

• Created product
• Conducted sales presentations
• Developed and executed marketing and branding initiatives, including direct mail and e-mail campaigns
• Wrote press releases
  
  Highlight: Created and maintained Web site, www.noesisboutique.com, including all copy development, site design and functionality, photography and retouching

Dallas, Texas
8/03 - 4/04

Associate Creative Director

• Led the company's first direct marketing Creative group
• Developed marketing communications for Pfizer, Cingular, SBC
• Hired and managed full-time and freelance personnel
• Pitched and won new business
• Established agency-client work flow processes
• Built rapport with clients
• Streamlined internal procedures

Freelance Marketing
Consultant

Dallas, Texas
1/03 - 8/03

• Provided communications strategy, wrote marketing/PR copy and assisted in the planning of promotional events for Ebby Halliday Agent Angela Downes
• Wrote marketing copy for Procter & Gamble, SBC, TXU Energy
  
  Highlight: Wrote marketing copy and created Web sites for The Law Offices of Williamson & Williamson (www.williamsondwilaw.com and www.williamsonlegaldefense.com).

Irving, Texas
6/97 - 12/02

Creative Supervisor (2/00 - 12/02)

• Managed a five-member creative team
• Wrote and supervised the creation of marketing communications for American Airlines, La Quinta Hotels, Bally's/Paris/Flamingo, Texas Instruments, and TravelTex.com
• Sold concepts and marketing programs to clients
  
  Highlight: Wrote American Airlines CEO Don Carty's initial public statement following the events of 9/11.
  

Publications Editor (10/98 - 2/00)

• Led the development of print and online communications to American Airlines customers and members of the AAdvantage program, including 43 newsletters annually which were produced in multiple languages
• Managed writers, hired freelance help as needed
• Streamlined internal newsletter creation process
  

Copywriter (6/97 - 10/98)

Wrote marketing communications for American Airlines/ AAdvantage

Highlight: Won industry publication award for Best Frequent Flyer Program Newsletter, 1998.

Irving, Texas
8/93- 6/97

Copywriter (4/95 - 6/97)

• Wrote marketing communications for MCI, Household Bank, Make-A-Wish/North Texas, Hyatt Hotels & Resorts, and other accounts
• Developed relationships with clients
• Conducted creative presentations

Highlight: Created a package for MCI that generated a 45% response and was named a Direct Marketing Association Echo finalist.

Copy Editor (8/93 - 4/95)

• Ensured the consistency of client branding and messaging across multiple projects
• Created internal client style guides

Highlight: Established a rotating late-shift schedule that allowed editors to plan in advance for overtime work.

(Formerly Killion McCabe & Associates)

Dallas, Texas
2/93- 8/93

Proofreader

Verified the grammatical, factual and typographical accuracy of appeal letters, brochures, and newsletters for various nonprofit organizations.

Lino Graphic Services

Fort Worth, Texas
6/91- 2/93

Proofreader

Proofread typeset material for advertising agencies, publishers, law firms, freelance graphic designers, and internal creative departments for companies such as Pier I Imports and The Bombay Company.

Highlight: Developed solid knowledge of traditional typographic standards.