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American Airlines Letter from Don Carty, Chairman and CEO, American Airlines Target: AAdvantage Members (via e-mail), AA customers (posted on home page of AA.com), and the general public (made into a full-page newspaper ad) Objective: To put forth an official response from American Airlines in regard to the events of 9/11, and to help make the public aware of ongoing airport security changes. |
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American Airlines
AActive American Traveler Club (AATC) Discontinuation Notice, 2001
Target: AATC Members
Below thumbnails is an e-mail chain explaining the strategy behind each of the rewrites, plus questions that were forwarded to client for further clarification.
Original Letter Drafted by AA and sent to me for rewrite |
Revision A |
Revision B |
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HomeVestors of America, Inc.
2007 Direct Mail Test
Target: Consumers who have contacted a franchisee and expressed interest in selling their homes to HomeVestors
Objective: To convert more of these leads to actual sales
The attached files are all schematics, which I created (we had no in-house Art Director, so I handled these facets of a project myself). I also created the flow chart.
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